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1Jul/170

It’s All In the Brand

If you’re an entrepreneur, you may have already witnessed the power of proper branding techniques. For those of you who haven’t had the pleasure, are you aware that your business most likely took on a brand of its own?

Let me explain. Branding is the impression, feeling, or general association that customers and clients make when they think of your business. While branding occurs within every type of service and establishment, business owners should play an integral part in forming the association. You need to take control of your brand.