If you lead your own venture, there’s a good chance you invested hours upon hours in a meticulously-written business plan. In fact, many experts consider a business plan to be the backbone of success, but how many entrepreneurs actually refer back to the plan as they progress to new stages? Not surprisingly, many new business owners create a business plan merely as a way of attracting investors, or to fulfill financing and loan requirements.
While it’s nice to take time to set goals for your business before the ball starts rolling, formal planning is not all it’s cracked up to be. More important than the thick plan you may now use as a paperweight are your actual plans. Where do you see your business going?
You should. Studies show that up to 80% of Internet users turn to their favorite search engines to navigate the web, making a top-ten listing all the more important to your online marketing success.
But how can you get listed without spending big bucks?
The key is to make your website search-engine friendly and that means a little SEO. Search engine optimization (or SEO) is a big buzzword in the online marketing community and for good reason. SEO can make your site easier for the search engines to find. It can help boost your rankings and connect with your target market. In short, SEO is a must-have if you want potential customers to find you online.